Cookies
This page explains the cookies yado.uk uses, what they do and how to change your choice. It covers this website only. The Yado app and the signed-in parts of this site never use analytics.
Analytics cookies, only if you say yes
We use Google Analytics to see which pages people read and which ones lead them to join the waitlist or the pilot. It helps us write more of what is useful and less of what is not.
Google Analytics only loads if you choose Accept. If you choose Reject, or make no choice, it never loads and nothing is sent to Google.
What Google Analytics records
- the pages you visit and how long you spend on them
- how you reached us, for example from a search engine or a link
- how far you scroll, and which links to other websites you click
- your type of device, browser, screen size and language
- your rough location, at country or region level, worked out from your IP address. Google Analytics does not store IP addresses.
What it never records
We never send Google anything about your child. No names, ages, year groups, postcodes, email addresses, or anything you type into a form.
Advertising features and Google signals are switched off. The data is not used to show you adverts and is not linked to your Google account.
Google processes this data for us under its data processing terms. Some of it may be processed outside the UK.
| Cookie | What it does | How long |
|---|---|---|
| _ga | Tells visits from the same browser apart | 2 years |
| _ga_9XV82ME86E | Remembers the current visit | 2 years |
We keep the reports built from this data for 14 months. Google then deletes them.
Cookies we always use
These are needed for the site to work, so they do not ask for your consent.
| Cookie | What it does | How long |
|---|---|---|
| yado_consent | Remembers whether you chose Accept or Reject | 6 months |
| pilot_prefill | Carries your details from the short pilot form to the full application, so you do not type them twice. Only set when you start a pilot signup | 30 minutes |
| __parent_session, __parent_id_token, yado_profile | Keep parents signed in to their account. Only set when you sign in | Up to 5 days |
Changing your mind
Use Cookie settings at the bottom of any page to see the choice again. If you switch from Accept to Reject, we stop Google Analytics straight away and delete its cookies from your browser.
You can also clear cookies in your browser settings at any time. We ask again every 6 months, and sooner if we change how we use cookies.
Questions about cookies? Contact us
Last updated 26 September 2026